I grew up watching my family pour everything into their businesses. My mom would wake before sunrise making tortillas. My sister would stay up late photographing inventory. My brother was always on the road. They were brilliant at what they did — but the business side? The spreadsheets, the tracking, the "am I actually making money on this?" questions — those kept them up at night.
When I learned to code, the first thing I wanted to build wasn't an app for Silicon Valley. I wanted to build something for them. Tools that felt approachable, that didn't assume you had an MBA, and that actually matched how family entrepreneurs work — with heart, hustle, and very little time to spare.
SolFound is that. Sol for the sun that guides the way. Found for finding your path — and for founding something of your own. Every tool in this suite was shaped by a real person in my family who needed it. I hope it helps yours too.